Catherine has more than 15 years of experience in interactive media and print design. We met at last week’s inaugural TEDxSantaCruz Event. Catherine was one of the speakers presenting ideas concerning “gamification” as a way of helping the world by the use of game dynamics to influence behavior.
Catherine’s career in Santa Cruz began as a photographer and designer through her company Firecracker Studio. Her entrance into the Gamification world came through a friend back in 2007 for a 007 website project and designing a website interface that used gaming dynamics to engage the visitor of the website. This led to a career change and working as the “User Experience and Creative Direction Lead” at BunchBall.
We talked about how gamification is not game design that is creating a whole new world to play. Gamification is the integration of game mechanics in non-game environments to increase audience engagement, loyalty and fun.
We ended our interview brainstorming ways gamification can be used to make life and particularly those mandatory unpleasant tasks more fun. For instance, getting kids to do family chores with the help of a game would be great. As with a lot of good ideas, there is already a designer working on the gamification of parenting. Catherine suggested that we as the Santa Cruz community could make an energy saving game that allows us to compete with our neighbors in reducing energy consumption while helping our planet.
To hear our interview, press the play button: [haiku url=”http://miljkovic.org/old_public_html/nada/aoa62011.mp3″ title=”Chip Lord” graphical=”true”]